July 10, 2012 Apple are amongst the most efficient users of Emotion Marketing techniques

A few years ago I came across the concept of emotion marketing (a term coined by Hallmark I believe). In a world where measuring impact before performing sample studies is practically impossible, I thought that this particular way of thinking has great potential. What if we were to use the single common thread in marketing (the consumer) as a tool for message evaluation? ...

May 06, 2012 Japan and the Intel CAT-ON-THE-MOON sales

Last week I attended the International Digital Forum in London. The IDF is a largely unkown but fantastically excellent gathering of internationalisation specialists, where typically some of OBAN Multilingual’s larger clients take the stage and talk about their efforts, their struggles and what they have learned from their attempts to either expand, or optimise their operations in various countries and foreign languages...

March 21, 2012 The lovely Cavendish in London now has a French website

Today everyone is celebrating at eHotelworks - as the Cavendish hotel in London goes live on our BABEL Multilingual programme. Those of you familiar with London will agree that the Cavendish is a gem of a hotel; Great rooms, with a stunnig location in London's Mayfair, and great value for money. We are delighted to have released the French version of the hotel's website - with many more lanugages to come...

November 24, 2011 China is now the world's largest smartphone market

Recently, I have been asked by sevearal hoteliers to build Chinese versions of their websites. Given our rather unusual performance-related payment model, I have been doing some digging around, to find out more on the potential of growth from that particular market. A few days of research, and a visit to the excellent 1st International Digital Forum, I am delighted to report that it is mostly impressive news...

October 09, 2011 Foreign gemütlichkeit in the UK

Looking at the primary findings of a recent hotel online market research we conducted, it became somewhat obvious that multilingual international travellers are not “chased” by hoteliers. Unlike the occasionally surprising proficiency one can find in a hotelier’s online strategy when it comes to same-language markets, international source markets are – to put it mildly – mostly ignored. This suggests a significant opportunity for hotels, in the form of what is – in every way that counts – a “new” marketplace...

September 30, 2011The Royal Park Hotel in London now speaks German and French

Our first hotel under the BABEL Multilingual brand is now live in German. We are delighted to have delivered the German Version of the Royal Park Hotel’s website to the world, and we are now looking forward to the first direct reservations...